Customers know that the best way to get a good deal on products or services is to comb the market, looking for the best company for their price. While many homeowners are concerned with getting the lowest possible price for what they want, another huge factor is the company itself that they’re considering. How do they generally treat their customers? And for an expensive yet critical part of the typical American home, the HVAC unit, homeowners are even more careful of their ultimate choice.
Appealing to a Wide Client Base
Customers have definite preferences regarding HVAC services, ranging from price to availability. However, don’t forget the more nebulous yet equally important factors many homeowners consider as they shop for air conditioning services. A few additional preferences may include:
- Experience and previous work
- Reviews and testimonials
- Speedy service
1) Experience and Previous Work
Past experiences, knowledge of current HVAC technology, and records of previous work are all important to prove your competence as a trustworthy technician. Even if you haven’t been in business very long, you can boost potential clients’ confidence in you by demonstrating an intimate knowledge of their HVAC problems and how best to solve them. Show off your current knowledge as well as your previous experiences and successful jobs.
2) Reviews and Testimonials
One excellent way to provide information about your previous work is through glowing customer reviews. How many past clients are thrilled with your excellent work on their HVAC systems? How recent are their reviews? Don’t be shy about promoting good testimonies from previous clients.
3) Speedy Service
Considering how many people use their HVAC units daily, especially during the summer, timeliness is a huge factor in which technician customers will hire. If their favorite technician isn’t available for a month, whereas a less familiar one can be there in an hour, most clients will choose the faster option. By its nature, HVAC is often a time-consuming job with work showing up abruptly and with urgent need. It’s important to do your best to be open to surprise jobs without neglecting previous appointments.
Pro Tip: Once you’ve been hired by a client, outline the timeline of your work for them. Make sure they understand exactly how long they can plan to wait on you.
Exceeding Customer Expectations
A home’s heating and air conditioning systems are among the most important parts, and consequently, homeowners prefer to hire only the best to keep their units maintained. In addition to exceeding customer expectations regarding your service and skill level, make sure you can meet their preferences regarding customer service as well. Your growing client base will appreciate your effort!
Connect with us to learn more about building an HVAC business after graduation.
Any business owner knows the importance of marketing and self-promotion to keep business coming in. Your HVAC business is no exception. As you begin your career, it’s time to start developing useful HVAC marketing strategies and methods to keep people interested in your services.
Promoting Your Business
To successfully get people interested in your HVAC skills, take advantage of the multiple advertising channels available to you. There are many ways to increase your business’s visibility and grant you a return on your investment. For the best results possible, try these proven advertising methods:
- Professional website
- HVAC postcards
- Seasonal advertising
- Follow-up system
1) Professional Website
Prospective customers often judge a business based on how professional (or sloppy) its website looks. Build an impressive website or hire an affordable marketing service to do it for you. The more polished and easy to use your website is, the more likely it is to impress your potential clients.
As you begin to accumulate glowing reviews, feature them prominently on your website (with the client’s permission). If possible, ask the client to elaborate on why they appreciated your help. Consumers trust other consumers to give honest reviews. By including plenty of positive online reviews, you’ll show yourself to be trustworthy and a great HVAC provider.
Pro Tip: Reviews that mention your business’s location and/or your name specifically are especially good for online visibility.
3) HVAC Postcards
Mail advertisements have existed almost as long as mail has, but they still bring in plenty of business. Design some colorful, eye-catching postcards to mail out in your local area. To further pique interest, consider offering a discount code or referral option on the cards. And don’t forget to feature your website address prominently.
4) Seasonal Advertising
By its nature, HVAC work is seasonal. However, that just means you already know the best times of year to promote your services. Remind people to replace their ACs in the summer and tune up their heating units in the winter. As customers realize a project they’d been putting off is suddenly becoming urgent, you’ll start hearing from more people. Take advantage of the seasonal nature of HVAC to earn more work for yourself!
5) Follow-Up System
Remember, very few customers hire you after only seeing one ad or visiting your website once. Continue making yourself visible to prospective clients through regular postcards, online ads, phone calls, or other marketing methods to keep your business in their minds. Your patience will pay off as you attract more people this way!
Generating Business through HVAC Marketing
The HVAC industry offers something truly useful to consumers. With an effective marketing plan and quality customer service, you’re certain to earn many clients’ trust and repeated business. Keep your HVAC website running and keep your ads new.
Connect with us to learn more about your new HVAC career and self-promotion for your small business.