Being an HVAC technician involves a lot of very technical and precise work, particularly when it comes to AC installation. This is why a proper education and training is so important for a long and successful career in the industry.
Unfortunately, not all technicians get things right during AC installations. In fact, there are a few practices that HVAC technicians actually get wrong more often than not. Why is that? It could be many things from displacency to simply not receiving proper education.
So, why is it important to talk about the shortcomings of AC technicians? In such a precise field that so many people rely on for their important service, these shortcomings are unacceptable. For those that are considering pursuing a career as a certified HVAC technician it is just as important to know the wrong way as the right way.
As an HVAC professional, you want to strive to provide the best care and service to your customers that depend on you to stay safe and cool. Knowing where others in the industry fall short can help you know where you can avoid the same pitfalls and become a more successful AC technician.
Keep in mind these common mistakes that HVAC technicians make during AC installation. You’ll notice the biggest pattern that emerges from these improper installation missteps is that they each can have serious negative impacts on the performance, efficiency, and lifespan of the air conditioning unit.
70% of technicians don’t follow proper vacuum procedures
One of the most important things technicians ignore not following proper AC vacuum procedures during installation. Vacuuming is important because it helps remove any excess moisture left within the system. Over time, moisture build up can cause long term damage from poor performance, corrosion, and even freezing with the AC system. Never skip this important step in the post-installation process.
70% of technicians don’t adjust for proper air flow
Ensuring an air conditioner has been adjusted for proper air flow ensures that it can efficiently and easily keep in-home air cool and comfortable for the customer. Proper air flow lets air more easily reach all the nooks and crannies, ensuring no random hot spots. When not adjusted properly, the system has a harder time performing and has to put in extra effort to keep the home cool, which not only can shoot up a customer’s utility bill but also causes AC’s to burn out faster than they should.
70% of technicians don’t charge unit per manufacturer recommendations
Correctly charging your customer’s AC system will ensure there is proper refrigeration to pull out hot air and keep their home cool. However, despite the fact that most manufacturers provide step-by-step instructions and offer their best practice recommendations, this correctly charging units often gets overlooked. The result is either an undercharged unit that can’t keep up with the heat and overwork itself or an overcharged unit that is loud and draws far more energy than it needs to.
90% of air conditioning installations are incorrect
Since these three steps during AC installations are so important, it may not be surprising to hear that more installations are done incorrectly than not. But, for an industry that prides itself on hard workers and providing a necessary service to its customers, this is a number that simply cannot continue to last.
Here at the Training Center for Air Conditioning and Heating, we are attempting to lower the statistics through a comprehensive training and education program for the next generation of HVAC technicians. The course is designed to teach students the skills and techniques required for entry-level employment into the residential and light commercial heating ventilating and air conditioning so that they can not just install and repair heating and cooling systems, but do it the right way to better serve their customers and help make them a more successful professional.
Interested in enrolling in an upcoming class? Learn more about how to join here.
Customers know that the best way to get a good deal on products or services is to comb the market, looking for the best company for their price. While many homeowners are concerned with getting the lowest possible price for what they want, another huge factor is the company itself that they’re considering. How do they generally treat their customers? And for an expensive yet critical part of the typical American home, the HVAC unit, homeowners are even more careful of their ultimate choice.
Appealing to a Wide Client Base
Customers have definite preferences regarding HVAC services, ranging from price to availability. However, don’t forget the more nebulous yet equally important factors many homeowners consider as they shop for air conditioning services. A few additional preferences may include:
- Experience and previous work
- Reviews and testimonials
- Speedy service
1) Experience and Previous Work
Past experiences, knowledge of current HVAC technology, and records of previous work are all important to prove your competence as a trustworthy technician. Even if you haven’t been in business very long, you can boost potential clients’ confidence in you by demonstrating an intimate knowledge of their HVAC problems and how best to solve them. Show off your current knowledge as well as your previous experiences and successful jobs.
2) Reviews and Testimonials
One excellent way to provide information about your previous work is through glowing customer reviews. How many past clients are thrilled with your excellent work on their HVAC systems? How recent are their reviews? Don’t be shy about promoting good testimonies from previous clients.
3) Speedy Service
Considering how many people use their HVAC units daily, especially during the summer, timeliness is a huge factor in which technician customers will hire. If their favorite technician isn’t available for a month, whereas a less familiar one can be there in an hour, most clients will choose the faster option. By its nature, HVAC is often a time-consuming job with work showing up abruptly and with urgent need. It’s important to do your best to be open to surprise jobs without neglecting previous appointments.
Pro Tip: Once you’ve been hired by a client, outline the timeline of your work for them. Make sure they understand exactly how long they can plan to wait on you.
Exceeding Customer Expectations
A home’s heating and air conditioning systems are among the most important parts, and consequently, homeowners prefer to hire only the best to keep their units maintained. In addition to exceeding customer expectations regarding your service and skill level, make sure you can meet their preferences regarding customer service as well. Your growing client base will appreciate your effort!
Connect with us to learn more about building an HVAC business after graduation.
Any business owner knows the importance of marketing and self-promotion to keep business coming in. Your HVAC business is no exception. As you begin your career, it’s time to start developing useful HVAC marketing strategies and methods to keep people interested in your services.
Promoting Your Business
To successfully get people interested in your HVAC skills, take advantage of the multiple advertising channels available to you. There are many ways to increase your business’s visibility and grant you a return on your investment. For the best results possible, try these proven advertising methods:
- Professional website
- HVAC postcards
- Seasonal advertising
- Follow-up system
1) Professional Website
Prospective customers often judge a business based on how professional (or sloppy) its website looks. Build an impressive website or hire an affordable marketing service to do it for you. The more polished and easy to use your website is, the more likely it is to impress your potential clients.
As you begin to accumulate glowing reviews, feature them prominently on your website (with the client’s permission). If possible, ask the client to elaborate on why they appreciated your help. Consumers trust other consumers to give honest reviews. By including plenty of positive online reviews, you’ll show yourself to be trustworthy and a great HVAC provider.
Pro Tip: Reviews that mention your business’s location and/or your name specifically are especially good for online visibility.
3) HVAC Postcards
Mail advertisements have existed almost as long as mail has, but they still bring in plenty of business. Design some colorful, eye-catching postcards to mail out in your local area. To further pique interest, consider offering a discount code or referral option on the cards. And don’t forget to feature your website address prominently.
4) Seasonal Advertising
By its nature, HVAC work is seasonal. However, that just means you already know the best times of year to promote your services. Remind people to replace their ACs in the summer and tune up their heating units in the winter. As customers realize a project they’d been putting off is suddenly becoming urgent, you’ll start hearing from more people. Take advantage of the seasonal nature of HVAC to earn more work for yourself!
5) Follow-Up System
Remember, very few customers hire you after only seeing one ad or visiting your website once. Continue making yourself visible to prospective clients through regular postcards, online ads, phone calls, or other marketing methods to keep your business in their minds. Your patience will pay off as you attract more people this way!
Generating Business through HVAC Marketing
The HVAC industry offers something truly useful to consumers. With an effective marketing plan and quality customer service, you’re certain to earn many clients’ trust and repeated business. Keep your HVAC website running and keep your ads new.
Connect with us to learn more about your new HVAC career and self-promotion for your small business.